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DOI 12.33234/SSR.12.6
Abstract
50 years ago, on June 11, 1963 President John F Kennedy, in live television, gave his commemorated speech to the American people where he declared his demand for civil rights for all Americans. The film Guess who is coming to dinner (Stanley Kramer, 1967) was an attempt to raise this question again by bringing up the topic of interracial marriage. This essay aims at studying how this is done, by scrutinizing the norms and stereotypes used in the film, verbally and non-verbally, by using theories and methods from three fields: cognitive cultural semiotics, social psychology and film.
Key words: cultural semiotics, cognition, social psychology, norms, stereotypes, film.